Music Artist - Multi-genre pop music varying in style from rock, blues, folk, funk, soul, country and hip-hop. Earthy, emotional, avant-garde, deep, vibey/groovy. Target audience is 25-45 y.o. with more eclectic music tastes. Majority are male. Working class demographic. Appeals to audience with connection to classic American artists like Johnny Cash, Merle Haggard, Jimmy Hendrix, Etta James, Led Zeppelin & Nirvana. They also like cross-over artists like Linkin Park, Sublime, Kid Rock, Amy Winehouse, Lady Antebellum, Eminem. Audience likes more raw, real and deep than empty, glitzy and glossy.