Talking Talent is launching a professional network for their user base of high-performing business men and women to promote and empower gender/diversity initiatives in business, offer an inspirational and authentic space for our members to connect, collaborate and grow both personally and professionally.
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The glass house is shown in this design by utilizing an outline with a gap towards the bottom to show openness and inclusivity in their community. I used a geometric, crystal-like filling to the company logo to show their gender initiatives and to convey a glass-like appearance. I chose a bold, balanced font to continue along the bottom of the house and tie the entire logo together. The geometric shapes, simple lines, and bold fonts give a modern, mature and sophisticated overall look to this professional network that is still a part of the TalkingTalent brand.