The logo has a white background with a red house and a window. The house is stylized with a mountain-like roof that gives it a sense of strength and permanence. Below the house, it says “WINDOWS by TOLL” in big black letters, denoting the company’s specialization in windows. The logo is surrounded by a slightly elongated black oval frame that is delicately outlined in red. Design communicates trustworthiness as well as clean and effective.