The Brand Guide was created to establish a cohesive and elegant visual identity for a new bottled water brand. The logo design features a bold, interconnected monogram of the letters BHG, symbolizing unity and trust. A modern color palette of deep blue, black, and grey ensures a professional and fresh look, while the use of Archivo Expanded and Inter fonts maintain clarity and sophistication across all applications.

The guide covers everything from stationery and print materials to digital touchpoints, ensuring consistency across all platforms. By focusing on elegant design and clear branding guidelines, this project enhances the brand's visibility while creating a seamless and unified customer experience.