The concept is rooted in the fusion of tradition and strength. The bull, drawn in detailed line art, symbolizes energy and protection in Chinese culture. I combined this with a refined, symmetrical layout that draws from ancient textile and ceramic motifs, giving the design a balanced and sophisticated look.

The brand uses a distinct red palette commonly associated with good fortune and celebration in Chinese design. Typography is kept minimal to let the art speak, while traditional characters complement the logomark. The pattern system was created from hand-drawn elements and used flexibly across applications from stationery to ceramics.

This design includes multiple branded pieces such as business cards, letterheads, a product box, and a porcelain container. The ornate elements were carefully applied to enhance visual storytelling without overwhelming the product itself. Each item contributes to a rich, memorable brand experience that honors cultural depth and artistic flair.