This logo for Row Row Chicken Co. is designed to be both fun and engaging, appealing to families and young adults. The playful typography is bold and modern, ensuring readability and a contemporary feel. The red color conveys energy and appetizing appeal, while the light blue background adds a fresh and clean look, symbolizing water and tying into the rowing theme. The bar that encloses the "chicken co." text is cleverly shaped like a boat, adding another reference to rowing. The chicken silhouette in the center of the logo provides a subtle and whimsical reference to the brand's core product.