Logo design concept for a houseware E-commerce site. The concept was based on creating an image of a Sage and Sequoia leaves that would make a clear connection to the company name (redwood&sage) and with hand-drawn style provide a chic, organic look. During designing process, the border lines were added to the handwritten font, visually creating a label-emblem look unity which even more emphasizes chic look as a mix of a modern and vintage.