Brand Project for a trail race. It is the last stand-up race where competitors run on a rugged single-track circuit until they can no longer run. It lasts as long as it takes just one person to stand up. The event takes place in an area called Hell Creek.

Concept:
Letter E and letter D.

Style:
Minimalist, abstract, modern, sophisticated, strong, daring brand. Strong concepts, to attract people who like to go beyond their limits, without any kind of fear. The brand fits perfectly into printed materials, clothing, and online materials.