My task was to design a label for alcohol - mint liqueur, which will be eye-catching with its design, originality and idea.
I suggested a large picture of a monkey throwing a mint branch. The letters would be decorated with orange gold, which harmonizes with the mint color on the label. I managed to achieve an amazing effect.
A customer with Minzmann plans to launch the German mint liqueur, which is to stand out as a competitive product from the renowned Pfeffi and Berliner Luft brands, but serves the same target group.
Consumers are usually young people aged 18-32, the income level corresponds to their age, due to the "hidden" taste of alcohol, consumers are usually women and are mainly drunk at festivals, in clubs, bars.