The central icon is an elegantly intertwined heart shape, symbolizing care, healing, and compassion—core values of Aura. This heart-shaped form, combined with the geometric patterns, represents the harmonious balance between the body and mind. It evokes a sense of warmth and nurturing, which aligns perfectly with the brand's mission to promote healing through light therapy.
The interwoven lines also symbolize the natural flow of energy, suggesting the idea of holistic well-being and connection with one’s natural state.