The logo concept features a friendly and simple illustration of a Yeti, designed to be both approachable and unique. The Yeti is shown wearing a miner's helmet and gear, holding a mining pickaxe in one hand and a glowing coin in the other, symbolizing mining and value. This playful and engaging character is paired with a carefully chosen font to make the logo bold, eye-catching, and full of personality. The combination creates a design that feels both fun and memorable, making it perfect for representing the brand.