Homepage Design: This will be the main page and should feature the 2 main products that we sell: Windows & Siding. We really want to emphasize that our products help save energy and thus save our clients more money. Examples of homepages we like are below, feel free to use those for direction.
Featured Product Page Design: This page design will be used for our product pages and should feature a nice design with a lead capture form with images and areas for content that explain the products we offer.
Interior Content/Blog Page Design: This page will be used for our blog posts and other standard content pages (articles, terms of service, etc.) It should have a contact form at the top of the sidebar along with the standard things you see on blog and content page sidebars.
PPC Landing Page Design: This page will be used for us to send PPC traffic to that we purchase from google. There will need to be some content below the fold, but it is vitally important that this page converts visitors into leads at a very high rate. As we mention below, we would like a contact form above the fold, trust logos, testimonials and multiple calls to action.