Site will be cut to a responsive design WordPress theme, so please consider this in the layout. If we award you winner for the homepage and subpage layout, you'll be asked to provide 4 final views similar to mediaqueri.es examples.
We need an awesome logo that's not too corporate-looking. Standard top navigation will include Home, Pool Services, House Cleaning, About Us, Pay Your Invoice, Blog and Contact. We want a section for us to promote a current coupon or offer on every page. Phone number and Request Service box should be the first things to catch the user eye on every page. Web 2.0 fresh looking design with integrated social media elements (Facebook, Twitter, Google+ in-line widgets, NOT buttons that take the user off the website); perhaps above the top navigation like at bobswatches.com. Footer should include address, phone, copyright, link to services area page and to the sitemap page.
Homepage should make us look like the most professional pool and house cleaning service around, with emphasis to pool cleaning services. Perhaps a large top banner with the call-to-action box (form & phone) layered on top. Perhaps 3 boxes under the top banner for “Pool & Spa Services”, “House Cleaning”, and “Home Improvement Tips”. (Remember, this will be a responsive website, so you might want to add a few pixels of padding in between the boxes.) Trust signals such as the NSPF.org logo and BBB should be included. Another row under the 4 columns might be a good place for “Latest from Our Blog” featuring titles and snippets from 3 posts (full width perhaps 400px to 500px in height).
Request Service box on the homepage will feature a prequalification module similar to http://www.titleloansorangecounty.com. Labeled "Request Service" that starts with Select Your Location and then (not shown to user until clicked) will have y/n questions such as "Service You're Requesting: option 1 = House Cleaning, option 2 = Pool Service" etc.
Subpage should not include the top banner, but have at least 640 px width in the body section and a right sidebar with the phone number, coupon, Send Me Home Improvement Tips (blog subscribe form), recent testimonial and recent blog posts.