Cool Package design for a Ready To Drink Cóffee

Cibo e Bevande

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BD FoodTech Co. Ltd.

Same Same But Hazelnut Latte 500mg L-Carnitine Ready-to-Drink Coffee

We are Same Same But an alternative beverage brand with a mission to reverse the obesity epidemic through innovative products; so, functional beverages. The product in question for this design competition is the Ready to Drink Hazelnut Latte with 500mg of L-Carnitine. It is Thailand´s 1st and only ready to drink coffee designed to lose weight. L-Carnitine has been proven by many researches to increase metabolic rate and ultimately lead to weight loss. We are the only RTD coffee in the market that has the minimum effective dose of L-Carnitine at 500mg while others add way less. With the unique Hazelnut Latte flavor and only 80 calories (no sucrose added), our product is the ideal weight loss coffee. Format: 250 ml stubby aluminum can.

Our target audiences are cosmopolitan Gen Y and Gen Z white collar (medium to high income) workers and students living in urban areas from 20 to 35 years old. Our coffee is meant to be enjoyed by all genders, but with a particular focus towards office ladies as they are more keen on maintaining their physique.

We would like to design a can for the Same Same But Hazelnut Latte 500 mg L-Carnitine product. The can is the aluminum stubby can with max fill volume of 250 ml. Front Panel of the can should include: 1. Name of the Brand: Same Same But (large) 2. Product Identification: Ready to Drink Coffee (large) 3. Flavor: Hazelnut Latte Flavor 4. 500mg L-Carnitine (emphasize) 5. Volume 240ml 6. No Sucrose Added 7. GDA Panel (summarized nutritional fact bubbles) Rear Panel should include: 1. Nutritional Facts 2. QR Code (can be on the side or rear) 3. Manufacturer Information 4. Allergen Information 5. Caffeine and L-Carnitine Content

1. Design elements that may outshine the brand name and the 500mg L-Carnine 2. Texts the directly indicate that the product can induce weight loss

Width: 207.5 mm Height: 83 mm Neck lip: 17 mm