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Best Packaging Design

From beer labels to candy wrappers, these nominees are our top-shelf picks when it comes to thinking outside (and inside) the box. Let’s see what they’re shipping out!

Winner

I chose Nutrisi by Luz Viera! I really love how they’ve used the entire packaging to tell a story with a combination of beautiful graphic and illustration elements. I really appreciated the attention to detail in the overall design and in particular on the back of the pack; many designers tend to overlook this side of the packaging when it could be used to further communicate the product benefits and the brand story and I felt here it was done very well!

Beatrice Menis

From the soft color palette to the friendly bear that's eating cloud-shaped chocolates, we love how creative this children's multi-vitamin packaging is. Luz Viera's signature illustration style keeps the all-over design feeling cohesive, while still being easy to navigate. And we love all the little surprises hidden throughout!

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