Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/207/20746/2074693/9a18f54f-8e6b-49f1-84a9-a577360c16fc.jpg "FamilieApotheek – Master Brand Identity
After designing the full identity system for four independent pharmacies, I was commissioned to create a master brand for the group: FamilieApotheek.
The challenge was to build an umbrella identity without introducing new symbols, colors, or visual noise. The existing cross and typographic foundation (Duplet Rounded Semibold) were preserved, ensuring full continuity with the original system.
The project focused on structure and hierarchy:
– A standalone master logo
– A subtle endorsement version for individual pharmacies
– Horizontal and stacked variations optimized for real-world use
All lettering was manually refined for optical balance and consistency, creating a scalable brand architecture prepared for future growth.
A restrained, system-driven solution that strengthens identity through clarity rather than reinvention.")
:format(webp)/99designs-contests-attachments/161/161935/attachment_161935535 "HEAT 93 is a premium street food kiosk concept specializing in gourmet burgers, spicy noodles, and loaded fries.
We operate mainly at events, festivals, and pop-ups.
Our target audience is young adults, food lovers, and event-goers who appreciate bold flavors, high heat, and a modern luxury street-food experience.")
:format(webp)/99designs-contests-attachments/162/162246/attachment_162246923 "Da Fresh is a premium fresh produce brand where agriculture is understood as a craft. The identity is built around the balance between quality and organic life, avoiding visual clichés of the category. A non-conventional star, formed from organic shapes and a subtly integrated leaf, represents growth, care, and excellence. The wordmark draws from classical craftsmanship, using a customized serif structure with softened terminals to evoke precision, heritage, and timeless quality. Together, symbol and typography create a refined, confident identity that positions Da Fresh beyond commodity and closer to culture.")
:format(webp)/99designs-contests-attachments/160/160835/attachment_160835370 "A trading company that specialises in importing European food products, such as Belgian chocolate mousse, waffles, chocolates, and appetisers, into the US market.")
:format(webp)/99designs-contests-attachments/159/159994/attachment_159994684 "Our family-run business was founded in 1990 and is based in Vienna, Austria. We operate in the fast-food/takeaway/delivery sector and specialize in chicken dishes. These include chicken burgers, chicken strips, chicken soup, and the classic schnitzel.")
:format(webp)/http://s3.amazonaws.com/projects-files/204/20459/2045999/27b8e0b0-014a-4eb6-9037-8b56443f6102.jpg "Dino’s is a family-run business in Vienna, founded in 1990. I developed the logo and visual identity system with a clear objective: to balance their 30-year legacy with a modern street-food aesthetic that is functional and free of unnecessary noise.
Design with Purpose
The system was engineered to perform under the high-volume demands of takeaway and delivery.
Identity: A bold, legible logo that serves as a seal of trust and quality.
Functionality: Applications optimized for various paper formats—wraps, sleeves, and bags—ensuring visual consistency and production efficiency.
Real-world Use: Focus on material behavior and clarity, ensuring the brand remains recognizable from the counter to the customer's home.
The result is a sincere, scalable brand that prioritizes the user experience and quality, stripping away the superfluous to focus on what matters.")
:format(webp)/99designs-contests-attachments/162/162365/attachment_162365238 "smoothie bar but clean ingredients, would like to have it more generic that i can add coffee and food and snacks")
:format(webp)/99designs-contests-attachments/162/162124/attachment_162124943 "Brew is a custom typographic wordmark designed to be clear, timeless, and approachable. The identity is built entirely through typography, avoiding literal symbols and decorative elements, and relying on a restrained language that balances warmth and structure.
Subtle details, such as the droplet shapes integrated into the r and the W, introduce the world of coffee and beverages in an implicit way, without falling into obvious or illustrative solutions. Along with the diagonal crossbar in the letter e, these refinements add rhythm, movement, and a distinctive character, while preserving legibility and long-term durability.
The art direction supports the identity with a sophisticated and contemporary atmosphere, helping to project a clear brand vision that is flexible and ready to evolve across physical and digital environments.")
:format(webp)/99designs-contests-attachments/162/162141/attachment_162141185 "Mud & Roast is a typographic identity rooted in ceramics and coffee culture, prioritizing materiality and human touch over polished aesthetics.
The custom wordmark uses soft, weighted forms and subtle imperfections to evoke clay shaped by hand. The ampersand represents a coffee cup with rising steam. While a familiar symbol, it is resolved through a distinctive typographic approach, integrated into the letterforms rather than treated as illustration.
The result is a tactile, stampable mark designed to feel pressed, imperfect, and human, while remaining clear, scalable, and versatile across physical and digital applications.")
:format(webp)/99designs-contests-attachments/161/161069/attachment_161069212 "Visual Identity for a Next-Generation Skincare Brand for Melanin-Rich Skin.
The nipa logo is built around a carefully sculpted wordmark that balances precision, warmth and quiet modernity. Each letter was shaped with refined proportions and soft structural curves, creating a visual presence that feels both timeless and subtly futuristic. The result is a logo that remains clear, confident and intentional across all applications, from small digital formats to physical processes such as embossing, foil stamping or silk screening.
The typography expresses nipa’s core values: scientific clarity with human warmth, global sophistication without coldness and a serene, intelligent aesthetic that avoids trendiness while feeling undeniably contemporary. Its gentle rhythm and composed geometry create a distinctive signature for a brand grounded in evidence, care and respect for melanin-rich skin.")
:format(webp)/99designs-contests-attachments/160/160978/attachment_160978051 "Selenn was created as a space where movement feels intuitive, fluid and connected to a woman’s own rhythm. The identity centers around a custom S formed by two organic shapes that meet to reveal a subtle mobile screen in the negative space, hinting at the digital world where the experience begins. This blend of softness and structure reflects balance, focus and personal growth.
The custom wordmark follows the same idea of connection. Its curves, transitions and subtle ligatures echo the gestures found in the symbol, creating a continuous visual flow from icon to lettering. Together they form a cohesive identity that feels modern, human and flexible enough to grow into future lifestyle, activewear and wellness extensions.")
:format(webp)/99designs-contests-attachments/160/160128/attachment_160128834 "Wholesaling Fruit & Vegetables, target is chefs, restaurants, café, pubs and clubs")
Chi siamo
I design and develop brands as cohesive visual systems, shaping everything from the logo to a broader visual universe across digital and physical touchpoints.
With over 25 years of experience in design and advertising, my work is grounded in clarity, strategy, consistency, and long-term value.
One-to-one projects: https://en.99designs.es/profiles/41…5/services
Website: https://mamei.ordinary.page/
Utente dal:
28 aprile 2020
Recensioni
"Mamei handled the follow-up projects very professionally and promptly. It's a pleasure to see our brand develop a professional image. We look forward to continuing our collaboration.
Thank you, Mamei!"
dino.miskiF
recensione lasciata circa un mese fa
"Thank you very much for the kind words.
It’s been a pleasure contributing to the evolution of the brand and supporting its development over time.
I truly appreciate the trust and look forward to continuing our collaboration."
Mamei
ha risposto circa un mese fa
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"Received the desired design"
timurhankkc
recensione lasciata circa 2 mesi fa
"Thank you so much, Timur.
I really appreciate your feedback and the trust you’ve placed in my work. It was a pleasure collaborating with you again on this project.
Best regards,
Mamei"
Mamei
ha risposto circa 2 mesi fa
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"Very amazing designs. Many thanks!"
Cliente anonimo
recensione lasciata 3 mesi fa
"Thank you very much!
It was a pleasure collaborating with you on this project."
Mamei
ha risposto 3 mesi fa
"awesome design!"
tomAiF
recensione lasciata 4 mesi fa
"Thank you very much! "
Mamei
ha risposto 3 mesi fa
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"Great Designer, highly recommend!"
nicolaRD
recensione lasciata 5 mesi fa
"Thank you very much. I wish you continued success with your business."
Mamei
ha risposto 5 mesi fa
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