Portfolio
:format(webp)/99designs-contests-attachments/121/121242/attachment_121242735 "I removed the unnecessary elements and decided to give more importance to the brand color, yellow, so that the app design could be unique and immediately recognizable. The result is a minimal interface, with more space among the elements, that gives a neat and professional look and feel.")
:format(webp)/99designs-contests-attachments/116/116851/attachment_116851770 "The inspirations comes by CPU circuits, that are at the base of computers and, as a consequence, also of the cryptocurrency industry. This idea has been simplified and integrated with the initial letters of the brand (c, a). In order to be more recognizable, lowercase letters are used (which also create an organic and consistent and uniform shape). Moreover, both the typeface (free, available on Google Fonts) and the shape of the pictogram are geometric, as the client had requested; this choice is also coherent with the concept and aesthetic of CPUs.")
:format(webp)/99designs-contests-attachments/114/114832/attachment_114832939 "Zen Escapes is a business selling travel deals focused on wellness health spirituality.
The aim was to represent in an abstract way the concept of travel. I did it by creating a unique line using the shapes of the letters Z and E, that abstractly stands for the contrail left by planes in the sky. This line, that has no angles, together with the soft but peculiar colors, infuse wellness and calm. Monsieur La Doulaise is the original (and free) script typeface used in this design, that gives Zen Escapes logotype a sophisticated and luxurious look and feel, while it’s perceived as modern because of the abstraction used to represent the idea.")
Chi siamo
Designer based in Italy, with experience in digital and communication agencies. Specialising in Art Direction, Branding and UI, I bring concept-driven visual identities to life through thoughtfully crafted printed and digital implementations.
Utente dal:
31 gennaio 2019